— a person or group who sells or deals in particular goods.
Just about every company in the world has a motto, a mission statement, or a philosophy. This is supposed to be the governing body, and overarching belief that should exist in every employee, product, and communication. Most of these statements and mottos fall flat, and are not believed in within the organization. In fact, most employees within a company, don’t know what the company’s beliefs are, or how the company wishes to be perceived.